RSS:
Publications
Comments

‘The Missing Italian Girl’ Featured on Oprah.com!

Oprah Novel Selection Barbara Corrado Pope The Missing Italian Girl

BIG NEWS— Oprah.com selected “The Missing Italian Girl: A Mystery in Paris” as one of “7 Compulsively Readable Mysteries for the Crazy-Smart Reader”! Congratulations to Barbara Corrado Pope, someone I have the very good fortune to represent and someone who I admire deeply.

The book is Barbara’s third in the Martin series of 19th century mysteries set in France.

“Pope plots Clarie’s search for the missing girl with precision and restraint. The true draw here is her portrait of women–and their not-so-equal rights—at the turn of the last century. Wonderfully engaging. Even in the face of senseless limitations, Clarie proves it is possible to find joy, truth—and even oneself.” – Oprah.com

See the full review here www.oprah.com/book/The-Missing-Italian-Girl-A-Mystery-in-Paris , give it a “like” and help share the big news.

Also, be sure to check out Barbara’s upcoming schedule of events and catch a live reading, signing or talk about the book!

Share and Enjoy:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • StumbleUpon
  • Twitter

New Website Look and Feel

If you’ve stopped by and think you might be in the wrong place…this is still the Laura Solop primary website. We are playing with a new look and feel while redoing some of my very old and online real estate so don’t be surprised if you stop by and it’s different next week.

If you want to stay up-to-date with the happenings be sure to sign up for my Web Savvy PR & Marketing newsletter.

Web Savvy PR and Marketing News

Share and Enjoy:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • StumbleUpon
  • Twitter

Interested in a Google+ invite?

If you are interested in joining the new Google+ and haven’t yet been sent an invitation, I’ll send you one.

I haven’t personally invested any time working with the new tool but if you know me, you know I’m a BIG Google tool fan and I’m sure this will enhance your opportunities to connect, grow and promote.  I’ll be spending time over the next week jumping in and growing my circles and I’ll be anxious to see what you are doing and hear what you think.

If you’d like me to send you an invitation to Google + send me an email or sign-up for the Web Savvy PR & Marketing newsletter. I’ll be submitting requests from both sources to Google over the next few days and from what I hear, it can take 24 hours for them to respond.

Be sure to send me a gmail address. Don’t have one yet?  You can easily get one here http://mail.google.com/

See you inside Google +

-Laura

Share and Enjoy:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • StumbleUpon
  • Twitter

Kindle Self Publishing and Marketing Rocket Fuel: An Interview with Steven Lewis

Steven Lewis Self Publishing with Kindle




Steven Lewis has four books on the Kindle and, through his website and blog, Taleist , he helps other writers become published authors. I talked to Steven about some of his top advice for authors.


What do you think is the most important thing an ebook author can do to promote their book?

I saw Michael Connelly at the Sydney Writers’ Festival recently. Even for a hugely successful traditionally published author, he pointed to word-of-mouth as being critical. Not all traditionally published authors get a decent marketing budget from their publishers, but Connelly would so it was interesting he singled it out as critical.

That’s good news for self-published authors because the playing field is leveled. We might not all have the money to put our books on the side of buses, but we all have what it takes to get word-of-mouth. And the best way to get it is to ask for it.

How do you ask?

There’s no room for an author to be shy about their work. You wrote your book because you thought the idea was good enough; you self-published it because you thought someone other than your mother should read it; and once you’ve done that you can’t hold back on talking about it and asking other people to do the same.

All of my books include my contact details, so I can gather any great feedback to publish on my blog. I also ask people to leave reviews, send a tweet or use Facebook to let other people know about the book. Why trust in the idea that a reader’s first thought will be to do that? It costs you nothing to ask and it puts the idea in their mind. Get them at the end of your book and ask them nicely.

It’s even easier now that Amazon has introduced the Before You Go… feature to all Kindle books. I explain how it works in In-Book Promotion. It’s a powerful word-of-mouth tool and, if you don’t understand it, you should!

What else should authors be doing?

It’s all about making it easy for your reader to help you. It’s great when you get someone to read your blog, for instance, but much better when you get them to persuade someone else to read your blog as well.

All my blog posts have a sharing feature at the bottom of the post. With a couple of clicks, readers can share what they’ve read with their friends and followers on social networks. And, if it’s good material, why wouldn’t they? Sharing it rewards the person whom they appreciate for writing the content in the first place; and sharing makes them look good in their networks as someone who circulates good stuff.

The reason they wouldn’t do that for you is that you haven’t made it easy enough for them. You should look at everything you write and ask whether you’ve made it easy for someone to pass it on.

So the “new” technology is vital?

This is the best time in history to be a writer. Michael Connelly was worried about his word-of-mouth falling off as bookshops decline. That shows me he just doesn’t get what’s happening. How many people can a single bookseller reach with a recommendation? One tweet from an influential reader can reach thousands of people in seconds. I’m as sad as anyone that booksellers are having a hard time but less word-of-mouth is not one of the downsides. Ebooks give rocket fuel to getting the word out.

You have to understand how these tools work, though. Authors owe it to themselves and their books to make sure they understand at least the big three: Twitter, Facebook and blogs. They’re not the same things, they work differently, and have different cultures. It will take an investment of time and learning to get to grips with them but ignoring them or not using them to their full potential is hurting your potential sales.

Time is money of course but how fabulous that the cost of entry to these media is zero or next to nothing. Facebook and Twitter are free; and there is some cost in blogging; but compared to what this sort of publicity would have cost you 10 or even five years ago…

I go back to what I said at the beginning: you wrote your book because you wanted people to read it. People aren’t going to read your book if they’ve never heard of it. You have to believe in your work and you have to back it.

With every little bit of work you put into that, you’re going to see a big payoff.

Steven Lewis has been a journalist and professional writer for almost 20 years. His work has appeared in newspapers and magazines all over the world. His site, Taleist, helps writers become published authors through its free blog and guides like the Kindle Publishing Roadmap, Kindle Formatting, and In-Book Promotion (using the Kindle’s built-in features to boost sales).

You’ll learn more about Steven and his work by visiting www.Taleist.com


Share and Enjoy:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • StumbleUpon
  • Twitter

Promote Your Book on LinkedIn

The Social media website LinkedIn is asking “Are You Published”.  This is a fantastic opportunity to let your LinkedIn network know about your published titles. 

How to add your books:

1. Log into your LinkedIn account (you do have one, right?)

2. Choose Profile then choose Edit Profile tab.

3. You should see Add Sections indicated by a green +

4. Choose the Add Sections and Click Publications.

Once in the Publications section add the description and be sure to complete the process by clicking the Add to Profile button. You’re done! 

If you have more than one book—start the process again.

In the same area you’ll see other Sections and Applications you can add to further showcase and promote your work. 

Share and Enjoy:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • StumbleUpon
  • Twitter

How to Easily Find Relevant Media Contacts On Any Topic

One of the top 5 e-mail questions I receive about pitching media is

HOW and WHERE can I easily find media to contact on my topic across the web?”

Here is a free  tool from mBlast that will show you who is talking about your topic across the internets.

http://www2.mblast.com/   Be sure to try several of  your keywords for best results.

Enjoy!

Keep it relevant, timely, and easy, no matter what the message – Laura

 

Share and Enjoy:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • StumbleUpon
  • Twitter