Thanks once again to industry leading PR peep, Sarah Evans (@prsarahevans ), for Tweeting this blog post by Charlotte Risch at Valley PR Blog.

Important read for all PR pros and publicity seekers. Several of these are “top tips” I frequently share with my clients.

The REALITY of publicity   Full URL: http://www.valleyprblog.com/pr-best-practices/the-reality-of-publicity/