Author Archives:
New Website Look and Feel
If you’ve stopped by and think you might be in the wrong place…this is still the Laura Solop primary website. We are playing with a new look and feel while redoing some of my very old and online real estate so don’t be surprised if you stop by and it’s different next week.
If you want [...]
Interested in a Google+ invite?
If you are interested in joining the new Google+ and haven’t yet been sent an invitation, I’ll send you one.
I haven’t personally invested any time working with the new tool but if you know me, you know I’m a BIG Google tool fan and I’m sure this will enhance your opportunities to connect, grow and [...]
Kindle Self Publishing and Marketing Rocket Fuel: An Interview with Steven Lewis
It’s even easier now that Amazon has introduced the Before You Go… feature to all Kindle books. I explain how it works in In-Book Promotion. It’s a powerful word-of-mouth tool and, if you don’t understand it, you should!
What else should authors be doing?
It’s all about making it easy for your reader to help you. It’s great when you get someone to read your blog, for instance, but much better when you get them to persuade someone else to read your blog as well.
All my blog posts have a sharing feature at the bottom of the post. With a couple of clicks, readers can share what they’ve read with their friends and followers on social networks. And, if it’s good material, why wouldn’t they? Sharing it rewards the person whom they appreciate for writing the content in the first place; and sharing makes them look good in their networks as someone who circulates good stuff.
The reason they wouldn’t do that for you is that you haven’t made it easy enough for them. You should look at everything you write and ask whether you’ve made it easy for someone to pass it on.
Promote Your Book on LinkedIn
The Social media website LinkedIn is asking “Are You Published”. This is a fantastic opportunity to let your LinkedIn network know about your published titles.
How to add your books:
1. Log into your LinkedIn account (you do have one, right?)
2. Choose Profile then choose Edit Profile tab.
3. You should see Add Sections indicated by a green +
4. Choose [...]
How to Easily Find Relevant Media Contacts On Any Topic
I receive about pitching media is
“HOW and WHERE can I easily find media on my topic across the web?”
It’s a Hyper Social World, Be Socially Generous and Share
When you receive comments on your blog, forums or social media venues do you respond promptly online and then drop the writer a personal note via e-mail to let them know you have publically responded?
This really opens the 2-way conversation which is what social media is all about. It takes two to have a relationship and your engagement will determine your success in online social media marketing.
If you’ve scored an online book, product, or presentation review interact, promptly. Stop by and express your thoughts and sincere appreciation to the journalist, producer, or enthusiastic poster for taking the time to write. Booked for a speaking event? The same applies; visit the site to express your excitement for the upcoming event.
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