Utilize Google’s free analytics and webmaster tools by setting up a free webmaster account. This provides you a birds eye view into the information your visitors are searching for, how long they are staying on any particular part of your website, and gives you the data you need to test.

Analyzing your web vistors  will boost your eMarketing efforts by providing the data you need make appropiate adjustments. 

It is super easy to set up a Google webmasters account, easy to install the small piece of code to your website (or have your webmaster do this) and the reports Goolge porvides you are written in plain English.

No IT degree required!