Steven Lewis has four books on the Kindle and, through his website and blog, Taleist , he helps other writers become published authors. I talked to Steven about some of his top advice for authors.

What do you think is the most important thing an ebook author can do to promote their book?

I saw Michael Connelly at the Sydney Writers’ Festival recently. Even for a hugely successful traditionally published author, he pointed to word-of-mouth as being critical. Not all traditionally published authors get a decent marketing budget from their publishers, but Connelly would so it was interesting he singled it out as critical.

That’s good news for self-published authors because the playing field is leveled. We might not all have the money to put our books on the side of buses, but we all have what it takes to get word-of-mouth. And the best way to get it is to ask for it.

How do you ask?

There’s no room for an author to be shy about their work. You wrote your book because you thought the idea was good enough; you self-published it because you thought someone other than your mother should read it; and once you’ve done that you can’t hold back on talking about it and asking other people to do the same.

All of my books include my contact details, so I can gather any great feedback to publish on my blog. I also ask people to leave reviews, send a tweet or use Facebook to let other people know about the book. Why trust in the idea that a reader’s first thought will be to do that? It costs you nothing to ask and it puts the idea in their mind. Get them at the end of your book and ask them nicely.

It’s even easier now that Amazon has introduced the Before You Go… feature to all Kindle books. I explain how it works in In-Book Promotion. It’s a powerful word-of-mouth tool and, if you don’t understand it, you should!

What else should authors be doing?

It’s all about making it easy for your reader to help you. It’s great when you get someone to read your blog, for instance, but much better when you get them to persuade someone else to read your blog as well.

All my blog posts have a sharing feature at the bottom of the post. With a couple of clicks, readers can share what they’ve read with their friends and followers on social networks. And, if it’s good material, why wouldn’t they? Sharing it rewards the person whom they appreciate for writing the content in the first place; and sharing makes them look good in their networks as someone who circulates good stuff.

The reason they wouldn’t do that for you is that you haven’t made it easy enough for them. You should look at everything you write and ask whether you’ve made it easy for someone to pass it on.

So the “new” technology is vital?

This is the best time in history to be a writer. Michael Connelly was worried about his word-of-mouth falling off as bookshops decline. That shows me he just doesn’t get what’s happening. How many people can a single bookseller reach with a recommendation? One tweet from an influential reader can reach thousands of people in seconds. I’m as sad as anyone that booksellers are having a hard time but less word-of-mouth is not one of the downsides. Ebooks give rocket fuel to getting the word out.

You have to understand how these tools work, though. Authors owe it to themselves and their books to make sure they understand at least the big three: Twitter, Facebook and blogs. They’re not the same things, they work differently, and have different cultures. It will take an investment of time and learning to get to grips with them but ignoring them or not using them to their full potential is hurting your potential sales.

Time is money of course but how fabulous that the cost of entry to these media is zero or next to nothing. Facebook and Twitter are free; and there is some cost in blogging; but compared to what this sort of publicity would have cost you 10 or even five years ago…

I go back to what I said at the beginning: you wrote your book because you wanted people to read it. People aren’t going to read your book if they’ve never heard of it. You have to believe in your work and you have to back it.

With every little bit of work you put into that, you’re going to see a big payoff.

Steven Lewis has been a journalist and professional writer for almost 20 years. His work has appeared in newspapers and magazines all over the world. His site, Taleist, helps writers become published authors through its free blog and guides like the Kindle Publishing Roadmap, Kindle Formatting, and In-Book Promotion (using the Kindle’s built-in features to boost sales).

You’ll learn more about Steven and his work by visiting www.Taleist.com

@barbdelollis Homewood&Hampton fans: Send me yr Qs for the brands! I’m meeting with Hilton’s exec in charge at abt 2pmeast. Will brief you this afternoon.

Reporter  USA Today
http://twitter.com/barbdelollis

Responding to this Tweet may not bring you immediate publicity results but if you have something relevant to ask, it could be an introduction and give her the opportunity to learn more about you when she looks at your Twitter profile, website, or blog. The next time she’s pulling together a story and needs a source with your expertise guess who will be top of mind, maybe you!

If you don’t have anything relevant to offer, you could help her by ReTweeting this request to others on Twitter or by emailing your friend that has a relevant question.

Not only should you follow media people on Twitter but also get to know them, their work, and the kinds of things of interest to them. This will help you craft a perfect pitch for your message and creates the win-win relationship for you and the journalist you hope will pick up your story. You craft a perfect on-topic and relevant pitch to their beat, this goes a long way!

Journalists are under a lot of pressure and have their own deadlines, editors to please and a competive audience to serve. They need your input, breaking news or story sources to provide relevant and timely coverage.

So follow, follow, follow! And remember, interact, offer the media another source if you can’t help them and be an asset in any way you can. It’s all about connecting and helping them to do their jobs with ease.

Here is a recent blog post with an excellent resource for finding media people on Twitter to follow: www.laurasolop.com/media-people-on-twitter-for-authors/

Use The Web in Your Publicity Plan!

Still not using Twitter? If you are looking for media people to connect with here’s one more reason to join in the social media fun.

Here’s a list of media people who use Twitter.

https://twitteringjournalists.pbwiki.com/Media-People-Using-Twitter

Laura

P.S. I know I say this over and over but please, don’t spam or pitch off topic. Follow people, interact, and get to know their beats and style, just as you would in person. Read or listen to several of their latest works, then decide if your pitch would be mutually beneficial.

The real opportunities here are in contributing your expertise and building relationships! 

I’ve come across some very interesting, engaging and intelligent people in my short Twitter travels and look forward to growing these relationships. I want the same for you.

1. Sign up for your own account and follow me, it’s a great way to learn what Twitter is all about…then use Twitter in your online endeavors! I am still learning, creating relationships and I don’t pretend to be a Twitter guru. I can tell you that I was slow

2. Add your website or blog link in your Twitter profile so others can learn about you.

3. Be sure to fully set up your profile so people can easily find you, your locations,and interests.

4. Set up your alert message preferences. You can be alerted to updates via email or device. Very easy to follow directions on the Twitter website. I use my blackberry for Twitter updates. Revision- had to remove updates from my blackberry while in the Middle East so I am a bit slower to respond but try to check in frequently.

5. Put your Twitter information on your blog or website for Twitter savvy visitors.

6. Engage-tell the world what you are doing & offer help, insight and timely information.

7. Listen and learn: Follow me, follow others, and see being part of Twitter can offer you. It should only take a week or two for you to figure out how you can best use Twitter to makegreat connections, find a following and better yet – grow professionally.

8. Most important: Make friends and add value. Please don’t spam people. That is exactly what Twitter isn’t for!

I would love to see you on Twitter, be sure to follow me and tell me how you found me.

Warnings: Limiting communication to 140 characters is tough, I am a talker! You’ll get the hang of it.

There are so many fascinating people, business models and thought leaders you can easily fall behind in your day to day activities just reading Twitter posts, blogs and websites. I must say, it’s been a guilty pleasure and well worth the time.

Here is the link to my Twitter profile : http://twitter.com/publicityscout

Time required: About 10 minutes and you are using Twitter! Hope to see you there.