Category Archives: Web Ink
Kindle Self Publishing and Marketing Rocket Fuel: An Interview with Steven Lewis
It’s even easier now that Amazon has introduced the Before You Go… feature to all Kindle books. I explain how it works in In-Book Promotion. It’s a powerful word-of-mouth tool and, if you don’t understand it, you should!
What else should authors be doing?
It’s all about making it easy for your reader to help you. It’s great when you get someone to read your blog, for instance, but much better when you get them to persuade someone else to read your blog as well.
All my blog posts have a sharing feature at the bottom of the post. With a couple of clicks, readers can share what they’ve read with their friends and followers on social networks. And, if it’s good material, why wouldn’t they? Sharing it rewards the person whom they appreciate for writing the content in the first place; and sharing makes them look good in their networks as someone who circulates good stuff.
The reason they wouldn’t do that for you is that you haven’t made it easy enough for them. You should look at everything you write and ask whether you’ve made it easy for someone to pass it on.
Amazon Responds to L A Times #amazonfail
There’s a lively debate and groups of infuriated authors and consumers over Amazon’s new policy banning “objectionable” material from its best sellers rank/search engine. The new Amazon policy has caused countless books and products (some intended, some not), to fall in sales rank thus sparking the widespread controversy.
Met with as much fury as the [...]
Web Publicity Leads to Record Deal
Wondering if the web really works for major media publicity? Look no further.
The group Straight No Chaser lands an Atlantic record deal after posting a short video on You Tube. Then …CNN’s Shanon Cook interviews the group about their surprise success.
PR and the media aren’t changing, they have changed. Web savvy PR is the catalyst [...]
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