Always create a marketing plan for your ebook, even a one page hand written plan. Then be prepared to test and evolve with your market. Not creating your own marketing plan with plenty of room for revisions and shifts can  sabotage ebook authors marketing efforts.

1. Plan for ongoing planning.
2. Test, test, test your marketing efforts.
3. Count on modifiying your emarketing plans, they will need continued modifications.
4. Don’t be afraid to test your own ideas -even if the “gurus” aren’t touting your ideas.
5. Plan 3 months in advance.
6. Keep what works and build on it! 

 Tip: Ongoing marketing strategy, research, flexibility and, fine-tuning is one of the mantras of highly successful information product publishers.