One of my favorite publicist’s, Nancy Juetten, partnered with public relations expert Dan Janal to record a top notch teleseminar, “Getting the Most from Your Press Releases”.
I didn’t sit in on this call, but I did go and listen to the free replay, and all I could think was, great job Nancy! That’s exactly what I do or… exactly what I tell my clients!
I have a lot of respect for Nancy and her well packaged intellectual property. She and her DIY products are PR savvy.
I purchased her publicity toolkit last summer just to do a professional review for myself, and I can say that I was very pleasantly surprised. Her products break down the publicity placement process in clear and concise how to’s that any business owner can apply with ease.
As you can see from the teleseminar title, the focus is press release best practices. I am personally a HUGE proponent of well targeted pitches, scouting the editorial calendars and reporter’s queries for maximum publicity opportunities, but press releases still have a place in every PR campaign.
This is especially true with the digital revolution, SEO, and online distribution capabilities.
If you need expert press release HOW, here is the link to the free replay: www.prleads.com/pressreleases
To increase your press release know how- Laura
