Congratulations to Julie Fast, one of the worlds leading experts in mood disorders. Julie is one of my long standing clients and she has earned some national publicity in SELF magazine’s January 2009 issue. Julie has authored three best selling traditionally published books and 3 self published books that she offers from the internet.

Although it would be nice to take all of the credit for this coverage due to my fantastic pitch, there is another piece that was instrumental in gaining the reporters trust and respect, Julie’s website and her web presence. Julie clearly showcases her expert status and has developed materials in language that let reporters “check her out” before they decide they want to spend time interviewing her. Her ongoing work and development on her websites really helped to get her the ink she deserves.

To be the next expert that gets ink, you must have the essential elements that the media is looking for equipped with a well developed website and online presence that tells them who you are, why and how you are the expert and gives them a feel for you and your “voice” should they decide to follow up on a publicist’s pitch or even Google an area of expertise.