I just came across another new website that has journalists on Twitter listed by publication and beat. The owner of the website just announced that they will be adding freelance journalists soon.

Wondering why you need to follow media? See my previous blog post for web savvy ideas on using Twitter as part of your publicity plan for authors.

Journalists using Twitter: http://muckrack.com/  

Another comprehensive list of media on Twitter can be found here: 

https://twitteringjournalists.pbwiki.com/Media-People-Using-Twitter

To your exceptional success!

Laura

Wondering HOW following journalists on Twitter can help you with your personal publicity efforts, let me point you to a USA Today’s journalists “Tweet” just a few minutes ago.

@barbdelollis Homewood&Hampton fans: Send me yr Qs for the brands! I’m meeting with Hilton’s exec in charge at abt 2pmeast. Will brief you this afternoon.

Reporter  USA Today
http://twitter.com/barbdelollis

Responding to this Tweet may not bring you immediate publicity results but if you have something relevant to ask, it could be an introduction and give her the opportunity to learn more about you when she looks at your Twitter profile, website, or blog. The next time she’s pulling together a story and needs a source with your expertise guess who will be top of mind, maybe you!

If you don’t have anything relevant to offer, you could help her by ReTweeting this request to others on Twitter or by emailing your friend that has a relevant question.

Not only should you follow media people on Twitter but also get to know them, their work, and the kinds of things of interest to them. This will help you craft a perfect pitch for your message and creates the win-win relationship for you and the journalist you hope will pick up your story. You craft a perfect on-topic and relevant pitch to their beat, this goes a long way!

Journalists are under a lot of pressure and have their own deadlines, editors to please and a competive audience to serve. They need your input, breaking news or story sources to provide relevant and timely coverage.

So follow, follow, follow! And remember, interact, offer the media another source if you can’t help them and be an asset in any way you can. It’s all about connecting and helping them to do their jobs with ease.

Here is a recent blog post with an excellent resource for finding media people on Twitter to follow: www.laurasolop.com/media-people-on-twitter-for-authors/

Thanks once again to industry leading PR peep, Sarah Evans (@prsarahevans ), for Tweeting this blog post by Charlotte Risch at Valley PR Blog.

Important read for all PR pros and publicity seekers. Several of these are “top tips” I frequently share with my clients.

The REALITY of publicity   Full URL: http://www.valleyprblog.com/pr-best-practices/the-reality-of-publicity/

  

 

 

Use The Web in Your Publicity Plan!

Still not using Twitter? If you are looking for media people to connect with here’s one more reason to join in the social media fun.

Here’s a list of media people who use Twitter.

https://twitteringjournalists.pbwiki.com/Media-People-Using-Twitter

Laura

P.S. I know I say this over and over but please, don’t spam or pitch off topic. Follow people, interact, and get to know their beats and style, just as you would in person. Read or listen to several of their latest works, then decide if your pitch would be mutually beneficial.

The real opportunities here are in contributing your expertise and building relationships! 

Wondering if the web really works for major media publicity? Look no further.

The group Straight No Chaser lands an Atlantic record deal after posting a short video on You Tube. Then …CNN’s Shanon Cook interviews the group about their surprise success.

PR and the media aren’t changing, they have changed. Web savvy PR is the catalyst that brings you the level of success you deserve.

Take a minute to watch this CNN video-

Straight No Chaser lands an Atlantic record deal after posting a short video on You Tube

Do you need web savvy publicity? Our free monthly newsletter will provide you insider tactics that will get you noticed by the media, your prospects, and deliver real results for real people.

Have a book coming out soon? I hope you’ll contact us today.

We know what works…we know how to use it.

Did you know that when you comment on blogs or post reviews around the WWW and you use your URL (www.yourname.com) that you are creating backlinks to your own website? Google loves this, the more backlinks the more love you get and the more Google loves your website the better your search engine rankings. This is a long term,  high pay off activity that can be added to your natural course of web browsing.

 I always highly recommend commenting or posting reviews on various sites to my clients for purposes of promotion. Even if you are posting a review for the latest greatest socks in your wardrobe, speak up and use your URL where you can, it’s a win-win.

Always add valuable content in your posts, don’t just post to beef up your back links.

Anything you post on the internet can be found by your potential clients, customers and the media. Make sure you are not only providing great content but that you aren’t sharing anything that you wouldn’t share with the media.

If you are commenting on a blog you will most likely have the opportunity to submit the post to various social networking sites using a “share” feature, do it!  This not only helps the original poster’s following but…it increases the value of your backlink in Google love.

Refer back to number 1! I never ever suggest you participate in this activity just to create more backlinks. Use these tips as a way to provide valuable and sincere content as you visit various places on the web and every body wins.