Wondering why you need to follow media? See my previous blog post for web savvy ideas on using Twitter as part of your publicity plan for authors.

Journalists using Twitter: http://muckrack.com/  

Another comprehensive list of media on Twitter can be found here: 

https://twitteringjournalists.pbwiki.com/Media-People-Using-Twitter

To your exceptional success!

Laura

@barbdelollis Homewood&Hampton fans: Send me yr Qs for the brands! I’m meeting with Hilton’s exec in charge at abt 2pmeast. Will brief you this afternoon.

Reporter  USA Today
http://twitter.com/barbdelollis

Responding to this Tweet may not bring you immediate publicity results but if you have something relevant to ask, it could be an introduction and give her the opportunity to learn more about you when she looks at your Twitter profile, website, or blog. The next time she’s pulling together a story and needs a source with your expertise guess who will be top of mind, maybe you!

If you don’t have anything relevant to offer, you could help her by ReTweeting this request to others on Twitter or by emailing your friend that has a relevant question.

Not only should you follow media people on Twitter but also get to know them, their work, and the kinds of things of interest to them. This will help you craft a perfect pitch for your message and creates the win-win relationship for you and the journalist you hope will pick up your story. You craft a perfect on-topic and relevant pitch to their beat, this goes a long way!

Journalists are under a lot of pressure and have their own deadlines, editors to please and a competive audience to serve. They need your input, breaking news or story sources to provide relevant and timely coverage.

So follow, follow, follow! And remember, interact, offer the media another source if you can’t help them and be an asset in any way you can. It’s all about connecting and helping them to do their jobs with ease.

Here is a recent blog post with an excellent resource for finding media people on Twitter to follow: www.laurasolop.com/media-people-on-twitter-for-authors/

Important read for all PR pros and publicity seekers. Several of these are “top tips” I frequently share with my clients.

The REALITY of publicity   Full URL: http://www.valleyprblog.com/pr-best-practices/the-reality-of-publicity/

Use The Web in Your Publicity Plan!

Still not using Twitter? If you are looking for media people to connect with here’s one more reason to join in the social media fun.

Here’s a list of media people who use Twitter.

https://twitteringjournalists.pbwiki.com/Media-People-Using-Twitter

Laura

P.S. I know I say this over and over but please, don’t spam or pitch off topic. Follow people, interact, and get to know their beats and style, just as you would in person. Read or listen to several of their latest works, then decide if your pitch would be mutually beneficial.

The real opportunities here are in contributing your expertise and building relationships! 

The group Straight No Chaser lands an Atlantic record deal after posting a short video on You Tube. Then …CNN’s Shanon Cook interviews the group about their surprise success.

PR and the media aren’t changing, they have changed. Web savvy PR is the catalyst that brings you the level of success you deserve.

Take a minute to watch this CNN video-

Straight No Chaser lands an Atlantic record deal after posting a short video on You Tube

Do you need web savvy publicity? Our free monthly newsletter will provide you insider tactics that will get you noticed by the media, your prospects, and deliver real results for real people.

Have a book coming out soon? I hope you’ll contact us today.

We know what works…we know how to use it.

 I always highly recommend commenting or posting reviews on various sites to my clients for purposes of promotion. Even if you are posting a review for the latest greatest socks in your wardrobe, speak up and use your URL where you can, it’s a win-win.

Always add valuable content in your posts, don’t just post to beef up your back links.

Anything you post on the internet can be found by your potential clients, customers and the media. Make sure you are not only providing great content but that you aren’t sharing anything that you wouldn’t share with the media.

If you are commenting on a blog you will most likely have the opportunity to submit the post to various social networking sites using a “share” feature, do it!  This not only helps the original poster’s following but…it increases the value of your backlink in Google love.

Refer back to number 1! I never ever suggest you participate in this activity just to create more backlinks. Use these tips as a way to provide valuable and sincere content as you visit various places on the web and every body wins.

Although it would be nice to take all of the credit for this coverage due to my fantastic pitch, there is another piece that was instrumental in gaining the reporters trust and respect, Julie’s website and her web presence. Julie clearly showcases her expert status and has developed materials in language that let reporters “check her out” before they decide they want to spend time interviewing her. Her ongoing work and development on her websites really helped to get her the ink she deserves.

To be the next expert that gets ink, you must have the essential elements that the media is looking for equipped with a well developed website and online presence that tells them who you are, why and how you are the expert and gives them a feel for you and your “voice” should they decide to follow up on a publicist’s pitch or even Google an area of expertise.

Truth is- I love to promote authors, books, and experts so this is an opportunity to let you know about a book event that I am really excited about attending tonight in the Portland area. I also wanted to give Jeff and his new book some web ink.

Author Jeff Kaliss, got my dream interview’s with music icon and genius, Sly Stone (yep, this is on my dream list!). His book, I Want to Take You Higher: The Life and Times of Sly and the Family Stone (Backbeat Books 2008) has just been released and he is on tour to promote it.  

I haven’t personally met the author or read any of his work but from taking a read around his website combined with my personal admiration of this particular interview- I can’t wait to meet him, ask a ton of questions, and get a copy of the book tonight.

My hope isthat you will support authors and your local bookstore events in whatever genre appeals most to you. Not only are events inspiring, educational and a really good time, we want to keep our authors, their publishers, and our bookstores in the business of educating and entertaining us.

As for my dream of interviewing and publishing information about Sly Stone, there’s still opportunity. I think I will add a video interview with him to my dream board and in the mean time enjoy picking the brain of one who went before me! 

Here is the event information at Powell’s Books: www.powells.com/calendar.html Not in Portland? Looks like Jeff is touring so be sure and check out his book tour information. Here is Jeff’s website: www.jeffkaliss.com/index.html with more information.