Comments on: Using Google Alerts In Your PR & Marketing Efforts http://www.laurasolop.com/using-google-alerts-in-your-pr-marketing-efforts/ Web Savvy Publicity and Marketing for Authors and Experts Tue, 02 Aug 2011 01:14:08 -0400 hourly 1 By: Laura http://www.laurasolop.com/using-google-alerts-in-your-pr-marketing-efforts/comment-page-1/#comment-109 Laura Fri, 17 Apr 2009 09:53:48 +0000 http://www.laurasolop.com/?p=215#comment-109 Excellent insight Adam, those are indeed hard hitting PR tactics that can serve people well in finding the right reporters to pitch. Also, using this method will allow a person to read several recent articles which is always advisable PRIOR to pitching. Thanks for taking the time to post. Laura Excellent insight Adam, those are indeed hard hitting PR tactics that can serve people well in finding the right reporters to pitch. Also, using this method will allow a person to read several recent articles which is always advisable PRIOR to pitching.

Thanks for taking the time to post. Laura

]]> By: Adam Green http://www.laurasolop.com/using-google-alerts-in-your-pr-marketing-efforts/comment-page-1/#comment-108 Adam Green Thu, 16 Apr 2009 15:27:33 +0000 http://www.laurasolop.com/?p=215#comment-108 I agree that using Google Alerts for mentions of your client is a great way of finding places to pitch story ideas, but you can get even more specific than that. You can use Google News alerts to get copies of every article written by specific reporters. For example: "Daniel Taub" source:bloomberg The source: operator only works for news search, so be sure to use it for News alerts. If you don't know which reporters cover your client's beat, you can search a source for the right keywords first and then find the reporters who appear most often: "real estate" source:bloomberg I have a lot of tips on this type of PR work with Google Alerts in my marketing tutorial: http://www.alertrank.com/google-alerts-marketing.html I hope you find this useful I agree that using Google Alerts for mentions of your client is a great way of finding places to pitch story ideas, but you can get even more specific than that. You can use Google News alerts to get copies of every article written by specific reporters. For example:
“Daniel Taub” source:bloomberg

The source: operator only works for news search, so be sure to use it for News alerts.

If you don’t know which reporters cover your client’s beat, you can search a source for the right keywords first and then find the reporters who appear most often:
“real estate” source:bloomberg

I have a lot of tips on this type of PR work with Google Alerts in my marketing tutorial:
http://www.alertrank.com/google-alerts-marketing.html

I hope you find this useful

]]> By: google news alerts | Digg hot tags http://www.laurasolop.com/using-google-alerts-in-your-pr-marketing-efforts/comment-page-1/#comment-8 google news alerts | Digg hot tags Wed, 10 Dec 2008 23:59:16 +0000 http://www.laurasolop.com/?p=215#comment-8 [...] Vote Using Google Alerts In Your PR %26amp; Marketing Efforts [...] [...] Vote Using Google Alerts In Your PR %26amp; Marketing Efforts [...]

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